Why we started
Most herbal products are herbal in name only.
Walk into any shop and pick up a bottle that says neem on the front. Turn it over and the neem is usually near the bottom of the list, well behind the water, the colour and the perfume. It is not dishonest exactly, but it is not what the customer thinks they are buying.
We started Indnova to make the other kind, where the herb on the front is genuinely doing the work, and the list on the back is short enough that a customer can read all of it. That costs more to make, and it means turning down shortcuts we could easily take.
The range stays deliberately small. We would rather make seventeen products we are happy to put our name on than a hundred we are not.
See the products