About

A small workshop that does things properly.

Everyone has access to the same herbs. The difference is how carefully you handle them, and whether you make the same thing twice.

The Indnova workshop, with mixing vessels, filled bottles and curing soap on the bench

The Indnova Enterprises mark: the letters IN inside an orbit, above a mortar and pestle — INDNOVA and the mortar-and-pestle device are the subject of trade mark applications in Class 3 and Class 35.

The mark

Three words, and what they have to earn.

Innovate: Old recipes, made properly. Amla hair oil is not a new idea. Making it the same way every single time, at scale, is the hard part, and that is the part we work on.
Integrate: We buy the herbs, make the products and pack them ourselves. Nothing changes hands in between, so if something is wrong we know exactly where it happened.
Inspire: People are reading the back of the pack now, and they should be able to understand it. We keep our ingredient lists short enough to be worth reading.

Why we started

Most herbal products are herbal in name only.

Pick up a bottle that says neem on the front and turn it over. The neem is usually near the bottom of the list, well behind the water, the colour and the perfume.

We make the other kind, where the herb on the front is doing the work and the list on the back is short enough to read. The range stays deliberately small.

See the products

Get in touch

Got a question we haven’t answered?

Whether it is a product we do not list, a pack size you need, or a market you are unsure about, ask us. We will tell you plainly whether we can help.